From paid campaign management to landing pages, follow-up automation and creative production, I bring together the key parts of a digital campaign to help businesses generate and manage leads.
Paid Media & Meta Ads
Setting up and managing paid campaigns on Meta, with a focus on lead generation and reaching relevant audiences.
- Meta Ads Manager campaign setup
- Lead-generation campaigns
- Campaign structure and budgets
- Meta Business Suite management
Targeting, Retargeting & Optimization
Using audience insights and campaign data to refine targeting, test approaches and improve campaign efficiency.
- Audience research and targeting
- Retargeting strategies
- A/B and creative testing
- Budget and performance optimization
Tracking & Performance Measurement
Working with Meta tracking tools to support campaign measurement and understand advertising activity.
- Meta Pixel setup
- Conversions API
- Campaign performance monitoring
- Results analysis and reporting
Websites, Landing Pages & Funnels
Building web experiences that support campaigns, capture enquiries and provide a clear path for potential customers.
- WordPress website development
- WooCommerce websites
- Elementor landing pages
- Lead-capture funnels and on-page SEO
Marketing Automation & Follow-ups
Connecting lead generation with follow-up workflows to help businesses respond to enquiries more consistently.
- WhatsApp Business API
- SMS follow-up workflows
- Call follow-up automation
- Bulk-call and webhook automation
Creatives, Content & Research
Creating campaign assets and researching markets, competitors and customers to inform relevant marketing messages.
- Ad copy and headline writing
- Graphics and promotional videos
- Social media content creation
- Competitor, market and customer research